Chiropractic Consultant Alert |
| Written by Matthew Loop, DC | |
| Monday, 11 May 2009 | |
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I've conversed with countless chiropractors at growth symposiums where I've been a key-note speaker. This has been happening for years now and I always hear the same sad tale; people are getting scammed by bad practice management consultants. These so-called gurus are pulling the wool over everyone's eyes and making a ton of money in the process. I have no respect for these companies that presume to help chiropractors fresh out of school, or even seasoned professionals, and only take their money and waste it. Times are too tough for people to have this happen to them. Why should the scammers be making all the money? Now, I don't have a problem with paying for an expensive service as long as the use value of the system far outweighs the actual cash value that I shelled-out. This is how a good business owner should dictate price anyway. It should all be about providing massive amounts of practical use-value for your client or customer. Practice management groups and consultants who do this should be commended, but they are very rare. Most of what you will come across in chiropractic school when chiropractic consultants speak is BS filler and fear mongering. They have to scare you in order to get your business. This is a warning to stay away from sharks who use those methods. There are several things that you should look for when choosing a solid chiropractic consultant or practice management group. First, make sure that they have a specialty. Too many times I see these guys that have the "best" solutions for everything. What I mean is this. You would never go to a gynecologist to have a brain tumor removed, right? Similarly, you would never go to a practice management group that is primarily known for in-office patient retention for help with internet marketing. You know what they say. If they're usually the jack of all trades, they're typically the master of none. Seek out specialists in different areas of your practice that you need to kick into high gear. One of the biggest things to check for when you're finding a consultant that's right for you is whether they have verifiable testimonials. Do they have real people who are satisfied with the results they've had with that consultant? Make sure these aren't scripted testimonials, and that those smiling faces on the promo videos aren't just paid actors. Start by doing an extensive Google search to get the real stats on these consultants. If you're looking for a chiropractic consulting coach who specializes in the only viable marketing strategy today of Web 2.0 and Social media marketing, you might want to search for "social media chiropractic marketing" and this very specific search might yield results that are actually of use to you. Finally, it's a good idea to look for a chiropractic consulting coach that stays abreast of the newest trends and technologies in whatever area they specialize in. New patients are your practice life-blood, so they should be always seeking new, cutting-edge ways to improve their marketing. If you encounter a practice management group that claims to know it all, run immediately! Times are changing very rapidly and while certain report of findings and consultation scrips may not change, marketing in the struggling economy and Web 2.0 technology has changed substantially. Remember what was said previously. You need a specialist in whatever field your practice is lagging. If you are looking to stop being a victim and for your chiropractic practice to become recession-proof, you need to think outside of the conventional box that 95% of chiropractors reside in. I strongly recommend learning the newest social media / Web 2.0 marketing tactics. This is virtually an untapped new patient goldmine if harnessed correctly. You will only find one consultant that specializes in this type of marketing who speaks worldwide to businesses about successful integration of social media. Truthfully, you could be the best chiropractor in the world but if you don't know how to market and massively spread your message in the new era, it doesn't matter.
The Article Author:
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