| Is Your Chiropractic Marketing Killing Your Practice? |
| Written by Matthew Loop DC | |
| Thursday, 11 June 2009 | |
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Remember when Grandma told you to not spend all your money in one place? So why are you spending all your money on worthless marketing for your chiropractic practice, when the most effective methods are completely free? It just doesn't make sense, but 90% of chiropractors continue to make this horrible mistake in their chiropractic marketing strategies. Don't look at marketing like you're playing the lotto. You can't drive new patients through your doors with a hope and a prayer. You need innovative techniques that work during these difficult times, and the one thing that really works is absolutely free.
Remember when Grandma told you to not spend all your money in one place? So why are you spending all your money on worthless marketing for your chiropractic practice, when the most effective methods are completely free? It just doesn't make sense, but 90% of chiropractors continue to make this horrible mistake in their chiropractic marketing strategies. Don't look at marketing like you're playing the lotto. You can't drive new patients through your doors with a hope and a prayer. You need innovative techniques that work during these difficult times, and the one thing that really works is absolutely free. We are in seriously tough times in this country. The economy is in recession, and older forms of chiropractic marketing and advertising do very little good now. If you spend a fortune on marketing right now, you can be sure that your business is going to tank under all the pressure and expense. That means that chiropractors are marketing less to compensate, but continue to only suffer more. You need to market to get new patients through your door, but you can't afford to do it the same old way. What's the answer for today's chiropractors? You may think, "I don't have the money, so I cannot advertise and implement chiropractic marketing right now." This is a common, flawed perception many chiropractors have. But the truth is, the best form of marketing and advertising is free nowadays. It's not TV, newspaper ads, magazines, telemarketing, or postcard drops either. Chiropractors have been scammed and led to believe that you have to pay for new patients and the best type of marketing costs money. So what's the answer? If you have all your money tied-up in expensive ads and old marketing techniques with no results, you can still see loads of new patients walk through your doors using the exposure of Web 2.0 and social media; and it's absolutely free! Chiropractic marketing is being completely revolutionized by sites like YouTube, MySpace, and Facebook. These sites aren't just for teenagers as some would like you to believe. At least 50% of the traffic on these sites is 30 years or older. Specific, targeted community marketing has never been easier and more cost effective. Of course, you want to make sure that you know exactly what you're doing, as to not damage credibility or rapport with your local community. This is where many chiropractors fail. They try to market on social media without a coach who's been there, done that and created a proven blueprint. Don't re-invent the wheel! Follow someone who's already been massively successful marketing on social media websites. Let me give you a specific strategy that you can begin to implement today, as far as marketing on these networks are concerned. Invite people within a 5 mile radius of your zip-code to become your friend and begin to communicate with them. Every person that you invite as a friend will eventually learn about you and what you do for a living. This is not just virtual "hog-wash." Getting traffic and visitors to your website is the same, exact way. You can literally explode your website visits in a matter of hours with proper social media chiropractic marketing. Also, begin to provide massive value to these people. Send them videos and articles that they can begin to use and apply to their daily lives. For example, one video that I posted was about how to get rid of a headache naturally. This video garnered about 3,000 views within its first week! This was because it spread using viral marketing. Someone got an enormous amount of value out of it, then they forwarded this video to their friends, and so on. Social media marketing is the answer to your marketing problems during these difficult times. When you have the right coach by your side, you can instantly tap the power of Web 2.0 without wasting time trying to figure it all out alone. Watch your practice soar to unbelievable heights as hundreds of new patients walk through your doors each month. And not only that, but this success can be yours absolutely for free! The Article Author: Want to easily attract loads of New Patients every month with free chiropractic marketing? Learn how to make $30,000 + / month and build multiple sources of income with this ultimate social media / SEO video training boot-camp. Visit http://DCincome.com right now to learn more. |
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